When I was exploring the ESRI website and their case studies, one that sparked my interest was an article about sustainable development and GIS called "Formulating A Sustainable Development Land Use Scenario Using GIS." This article explained how by using ArcGIS, they were able to estimate what the land use for Hervey Bay would be in the year 2021. In the article they had two maps, each showing what the bay area would look like if there were no sustainable development tools used and what it would look like if they were implemented.
This map shows Hervey Bay without sustainable tools:

This one depicts the area if sustainable development tools were used:

The ability to predict what an area will look like in the future based on different development tools will allow a city planner or regional planner to make more informed decisions about what would be best for the community based on the master plan.
